New semester, New unit (Enterprise 2.0)= A new series (aka Season 2) of weekly blogs about Enterprisre 2.0 and how it users and organisations.

This first blog post for this unit will be about blogging and what makes a blog a successful. I will also introduce my desired strategy to produce a successful blog which will play a part to my  personal web 2.0 strategy to brand myself in the online community. Blogs are successful because they show a persons point of view on a topic and others can comment  sharing their views too, therefore creating a online environment. What i would like to achieve in my blogging is to also create a online environment which will enable me to share my point of views on online applications in relation to Enterprise 2.0 which can lead to others commenting and sharing there thoughts on the same topic. This blog is designed for just that purpose due to the fact it is an assessment item for a unit at university which revolves around Web 2.0 and Enterprise 2.0, where these blogs will discuss these categories and how they are useful on the online community. How i create weekly posts all comes down to the topics i have chosen for the post that week relying on the right information and any other useful tools which can help me make the appearance of the post more engaging e.g.hot text, videos, pictures and external links. I want it to be easy to read and understand for all readers who may or may not know about web 2.0 and Enterprise 2.0.

A growing online trend that i find funny if the production of memes, which shows funny pictures with captions that are in relation to the picture. I have added two links, one is a Tumblr of memes which is a type of a blog and a Facebook meme page which is trending on Facebook at the moment in relation to the Queensland rail posters. The good thing about these posts is that they are eye-catching and funny at the same time which is a good thing to see as a reader.

This concludes my introduction to my Enterprise 2.0 blog and i hopoe you enjoy the Queensland rail Faceboook meme page .


This week’s final Web 2.o pattern is Lightweight models & cost-effective scalability, the eighth pattern of web 2.0 which is-based upon O’Reilly’s “small is the new big” meaning the ability to build on the business model when required, as it should be able to expand it’s business when there is a rapid increase in customers or users. Good examples of applications that inherit these attributes would be Cloud based applications as it is easy to expand the service when there is an increase of users, these kinds of services provide a free service to attract more users is that they can experience the benefits of the cloud and have the chose to upgrade this service if necessary with a price. Even though the cloud was discussed above this post will be discussing how there are web applications who started small and now grown with increasing numbers in contributors and users daily. This ties into Harnessing collective intelligence pattern where we see that these applications grow from the contribution of users on the web.

A great example for this pattern is Wikipedia,  founded in 2001 as a free encyclopedia published by internet authors who write without getting payed. Since than Wikipedia has grown rapidly into one of the largest  websites on the internet and only have 22 employees. Only 22 employees made this happen in a sense they are the people behind this business model as they found out an earlier version which was Nupedia did, not work because of their strategic plan and discovered that there would be more articles written if it was a collaborative community, thus using the Harnessing collective intelligence pattern resulting in it being available in more than 270 languages and attracting nearly 78 million visitors monthly. As Wikipedia is non-profit organization and  is the forth largest site in the internet.  Wikipedia is  funded by the Wikimedia Foundation, a non-profit organization which also operates Wikipedia-related projects.  This open source and scalable solution is supported by hundreds of servers across a number of countries.

The benefits of Wikipedia of using open source solutions and being a non-for profit organization is that creating a free service that has allowed users to collaborate on a online community for free and the cost of the scalability is minimal due to open source and funds from outside donations. Since Wikipedia has inherited the Harnessing collective intelligence pattern it has provided a service which has created a online worldwide community which will continues to grow on a daily basis and that’s why it doesn’t need many employees instead having millions of free editors to create and publish articles for them free of charge .

To conclude and recap on the past 8 weeks, we have seen many different varieties of web applications that have been successful  as they have effectively applied the  some of the 8 web 2.0 patterns which were Innovation in Assembly, Rich User Experiences, Software Above the Level of a Single Device, Perpetual Beta, Leveraging the Long Tail, and Lightweight models and cost-effective scalability. Each pattern having a great impact on how the application succeeds and how it will continue to grow.


Web 2.o



INB(N)347 2012 Week10

This week’s Web 2.0 pattern is Leveraging the Long Tail, the seventh pattern of web 2.0. The long tail can be explained with the picture above an example would be an online store, on the left in red are the most popular products which is the head and the yellow section which is the least popular items although there is a large amount of it. Even though the tail may not look as much but they look equal in volume. Leveraging the Long Tail also refers to how companies are taking advantage by targeting the micro markets with social media and the use of marketing techniques. The use of self service model allows both advertisers and publishers to manage the entire proses rather than relying on an outside source. What makes these services successful tie into the harnessing collective intelligence pattern which relies on the contributors which in this case is the sellers and buyers who make these services valuable.

A online service that applies this pattern is eBay, eBay started in September 1995 and is an online auction and shopping website where people and businesses can sell and buy new or used items. Started in America now a worldwide service with multilingual sites. eBay is one of the highest grossing website since it was founded, the types of service it provides is to buy and sell item online from either wining an auction or buying from a fixed price. There are many services like it such as Amazon also founded in the US and a worldwide service which differs from ebay that there is no auctioning option the majority is suppliers linking their products to amazon to advertise it and selling from a fixed price. In this case Ebay allows the flexibility for sellers to take control on the item. The core of the business comes from the amounts of products that are listed there for the long tail, as for leveraging this is the use of advertisement and social media also the addition of the capability with mobile devices with applications that allows users to buy on the go.

Ebay’s online shopping experience is secured by the reliance on safety and efficiency this is where paypal comes in as it is recommend that all users use papal as there payment method linking any source of funds to it. PayPal offers protection to buyers and sellers if there has been any issues or misconduct in the sale.  The long tail for eBay targets the majority of people who want to buy something for a good price and unique items you may not find in the store. An article explains why eBay is a great place to shop online because of it countless pages of items which you can find cheaper what you will see anywhere else therefore leveraging the long tail by catering to people who wan to buy items that are not mainstream.

To conclude eBay has successfully adapted their service to provide not only to the large mass market but be able to provide products to everyone. Especially with the attributes of harnessing collective intelligence which make the application more valuable and with the enhancement of enabling the use of mobile devices to target users who are always on the go.


Web 2.o

Leveraging the Long Tail

Benefits of using eBay for online shopping

INB(N)347 2012 Week9

Perpetual Beta

This week’s Web 2.0 pattern is Perpetual beta, the sixth pattern of web 2.0. Perpetual beta is a term that has been applied to many services which rely on and is built on constant updates that will result in more user participation which will allows users to provide feedback so developers so can either changes or add new features to their service making the users to be real-time testers. There are many web services that is part of the perpetual beta stage because their service caters to many users which relies on the service to perform efficiently, therefore when these services go through constant updates they will always go through a beta phase because users are the ones who will be the real-time testers therefor allowing the application to grow satisfy the user’s needs

A good example that is part of this pattern is Gmail by Google, Gmail was released in April 2004 and is a free email service provided by Google. As it still has the beta tag Gmail will probably still in this phase for a indefinite time due to the amount of updates and additions features that make the service stable for all users this occurs multiple times a year. To maintain this service going while updating Gmail uses a process which his called  slipstreaming which allows the updating phase to be done in the background with minimal effect to the users although most of the time thee will be no effect to the users when updating. This method of updating beneficial to the user comparing to updating applications on the PC you have to download the file and re-installing where as Gmail does it in the background which a great service.

Gmail is a great example for the Perpetual beta pattern because it applies this patterns attributes, when updating their service they are making it more safe and secure and continuing to add significant features that cater to all user’s needs. The benefits of using Gmail is that its free, Gmail blocks spam before it get into your inbox, secure, 10GB space for free users, priority inbox which will automatically separate important email and focus on what really matters. The reason why these benefits is a reason why to use Gmail is that they come from users feedback developing a close relationship, which have been implemented to the current service and you can expect there to be more changes to come that will make this service more worthwhile to use.

To conclude this week’s post on perpetual beta, services like Gmail will continue to build a closer relationship with their users to improve their service which will provide features to Gmail that will make users lives more easier. These services that have the beta tag put their priority first to listen and to serve their users and provide a great online experience to anyone uses it.


Web 2.o

Perpetual Beta

Benefits of using Gmail

INB(N)347 2012 Week8

This week’s Web 2.0 pattern is Software Above the Level of a Single Device, the fifth pattern of web 2.0. Software above the Level of a Single Device is about how the traditional PC is no longer the only access device to connect to the internet and applications that are only accessible from one device is no longer a problem. Many web applications fall into this pattern but the main factor to this pattern is the use of a mobile device. This pattern is important because applications that fall into this pattern inherit other patterns which make them successful such as harnessing collective intelligence and data is the next Intel inside, where we see that these applications are driven by the user adding values and the importance of the data which is being used in these applications. This pattern focuses on users moving from the PC to mobile devices which allow users to perform tasks as you would normally do in a PC.

A great example of this pattern today would be Dropbox. Dropbox was released in September 2008 and is a file hosting service that offers cloud storage, file synchronization and client software. Much similar to Google Docs it allows users to access and store data from any laptop or mobile device which has this application and connected to the internet. It is a free and paid service from a variety of space for storage from 2GB to 1TB, 2 GB is the introductory space for free users. The reason why drop box still allows a free option rather than a trial option was best described by the CEO Drew Houston stating that free users are still value because when they are constant users they will eventually pay for more storage after a long time using the free service. This service allows users to share files across many platforms of devices from PC’s, laptops and mobiles. The reason why Dropbox falls into the Software above the Level of a Single Device pattern is that it is accessible and compatible from multiple devices rather than only a PC and allows synchronicity between them.

Dropbox is a great example for the Software above the Level of a Single Device pattern because it applies this patterns attributes, and has successfully combined the desktop, mobile and online experience using the web. It’s ability and service provides users with this application making storing and accessing data a new online experience epically with the capability of laptops and mobile devices which makes dropbox a great example because the future is mobile. The benefits of using Dropbox is that allows access to your files from anywhere from the use of the cloud which allows you to access your data from anywhere with an internet connection.

To conclude this weeks post on Software above the Level of a Single Device, services like dropbox have changed the way we access and store data, with the use of the cloud especially and the capability with mobile devices which makes it stand out from the rest. Online services like Dropbox have allowed many users to experience a new way of accessing and storing data from mobile devices haing combined a desktop  and online experience.


Web 2.o

Software Above the Level of a Single Device

Drew Houston stating that free users are still value

INB(N)347 2012 Week7

This weeks Web 2.0 pattern is Rich User Experiences , it is the fourth pattern of web 2.0.  Rich User Experiences can be explained as a web application which enables the ability to combine the traditional computer desktop experience and  online experience. These applications that use this method  creates a great place for user interaction through the transition of the desktop interface and the online experience. Examples of web applications that fall into the pattern are Amazon, Flickr, Google docs, Google maps, YouTube and many more. What this pattern has impact on the web today is that it has made it easier for users to be able to do tasks that you would normally do the the computer desktop, in this case it can be done over the web.

An example that falls into this pattern and  will be used in this post is Google docs(Google documents).  Google docs was officially made available to Google app users on February 2007, where it is a web service which allows users to create and edit documents, also one of the featured features is to be able to collaborate in real-time with other users, plus all of this is free. Google has moved away from the desktop computer to the cloud which enables users to work away from home any where in the world with the connection to the web. In an article where Google docs has been described as a safe service for your files in a case where you computer crashes you files with still be there because of the autosave function after every action.Google docs can support a variety of file formats, where as the main formats would be the Microsoft office suite applications which are Word , Excel, and PowerPoint. This is why Google docs falls into the Rich User Experiences because it has enabled users to experience the desktop experience  on web based application therefore creating a Rich User Experience.

Google docs is a great example for the Rich User Experiences pattern because it applies this patterns attributes, and has successfully combined the desktop and online experience on the web. Offering ability to create and edit documents from any where in the world via a laptop or mobile device has made Google docs stand out with the compatibility of mobiles devices such as smartphones and tablets. The benefits of using Google docs is that it uses the cloud which allows you to access your data from anywhere with an internet connection. The ability to be able to be able to collaborate in real-time is a great function in group work, and the ability to download the file and work on it offline is a great option for people who have limited internet connection and then are able to upload it back on when finished.

To conclude this weeks post on Rich User Experiences , online experiences like Google docs have change the way how we work on the web today as it has impacted many people that use the web today. The use of the cloud has allowed users to access their data from anywhere from a laptop to a smartphone or mobile device. Web applications like Google docs that continue to find new ways to combine the desktop experience and online experience, will allows all users on the web to be able to experience a Rich User Experience on a daily basis.


Web 2.0

Rich User Experiences

INB(N)347 2012 Week5

Cloud Computing

Beneftis of Google docs

This weeks Web 2.0 pattern is Innovation in Assembly the third pattern of web 2.0. Innovation in Assembly is a way of using a platform via gathering sources from multiple services and transforming it into one platform service for users on the web. These services attract users due to the innovation behind the service and the accessibility of these services. Some examples of these types of services include Amazon ,eBay, Google, Flickr where they are made out of  an application programming interface (API) powered from a web service. This method Makes these web applications and services, a online database.

An example that falls into this pattern is Yahoo Pipes, Launched in February 2007 it’s purpose is a powerful composition tool to aggregate, manipulate, and mashup content from around the web allowing users to create web applications from various sources with a final result with a personalized  feeds plus its free. In an article where yahoo was descried as ” making this whole business cool again, by changing the rules of the game” this is talking about a how they have used the traditional database structure and have been able to make them into a web page and RSS feed etc, the majority of Yahoo pipes sources come from Yahoo search and Local, fetch (RSS), Google base and Flickr. The main reason why Yahoo pipes falls into the Innovation in Assembly  pattern is that it gathers and relies on other sources as their platform

Yahoo Pipes  is a great example of the Innovation in Assembly pattern because it uses web API services which allows the user to combine multiple services and sources to create a new application known as a mashup. The benefits of using Yahoo pipes and other web 2.0 applications that have the Innovation in Assembly attributes, is that it will continue to grow because these platforms rely on  gathering the right information into the service from multiple services allowing them to provide users a service where they have control on what they want.

To conclude on this weeks pattern blog on Innovation in Assembly, web services like Yahoo pipes and others are leading the way in this area of Web 2.0 as they continue to strive from the use from open API services. These types of services   have provided many opportunities for users be able to to use their services without the hassle of searching all around the web instead users can find things more easier using these types of web services.


Web 2.0

Innovation in Assembly

Yahoo pipes

INB(N)347 2012 Week4

Yahoo pipes web database