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Archive for the ‘Web 2.0’ Category

Social networks are increasingly being used by organisation’s to enhance collaboration both internally and externally. Internal benefits include: increased access to expertise and resources; swifter innovation, more effective leadership, increased staff moral. External benefits include enhanced relationships with clients / customers, building trust and immersion, to more easily connecting. Additionally, social networks can be a great way to connect two or more different groups of customers and users to sellers and partners . This post will talk about social media strategies for a business and how it will benefit the organisation.

When it comes to social networking, businesses need a strategy if they wish to succeed in promoting events. Social networking is a very large online interaction based system, as Facebook by itself as over 800 million active users. Business can’t just jump into creating an account they need a strategy before hand. I have come up with a simple strategy for businesses to follow to help them introduce themselves to social networks.

  • Key strategies for using a social network

Create a goal or a reason for using social networks.There is not point in creating account on social networking sites if there is not reason behind it, and if you don’t have a goal how can you start something without knowing what you want to complete. Using the Brisbane Airport as an example, their use of  twitter and  Facebook is to keep followers and travelers updated on all thing related to Brisbane airport

Attract people who are interested in what the business is doing.This may seem hard but it is achievable , Brisbane airport have  created a link on their website that can direct users to  their  Facebook page and  twitter page.  New suggestion would be more advertisements on tv, billboards and posters around Brisbane would attract many people.

Keep the community up-to-date.There is no point receiving out dated information. People want to be kept in the loop receiving information as quickly as they can. So keeping the social networking page up to date is a must to task, keep your followers informed on what is happening at the Brisbane Airport.

Accept negative opinions.There is always people out in the world that are going to have negative opinions about certain matters. Businesses need to accept these and deal with them, it always shows that people are really interested in your business if they are willing to post on your social networking site, problems that they have encountered. Accepting negative comments can lead to areas of improvement.

Get people involved.Getting people involved in what you are doing might be as easy as creating a conversation and then asking for people opinions on the matter. People don’t always like to read some really like to get involved with what is going on.In this case Brisbane airports use of  use of twitter can lead to trending conversations

Continue with posting.Sticking with it is the most important step in creating a successful social networking strategy. It may be hard to continue with the social networking site but people will continue to read the information as long as it is interesting to them. So keep the posts interesting and keep people up-to-date.

Brisbane Airpot currently use use social networks in this case  twitter pageFacebook page and Pinterest, A suggestion that i would like to make is that they should create a YouTube channel so which shows videos of the daily tasks of different types of employees that work at the airport which can provide interests to people who may want to work at the airport. Even posting a cool video that took place in the airport can go viral as history tells us viral videos go viral fast.

References:

Brisbane Airport website

Bribane airport twitter page

Bribane airport  Facebook page

Bribane airport  Pinterest

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This week’s blog post will talk about benefits and risks of Enterprise 2.0 implementation for a business. I will be explaining the key benefits of enterprise 2.0 where in this case a business will experience an increase in productivity, knowledge and better reputation. A case study that will point out these benefits is Dell sales increasing via using twitter in 2009 making them the third-largest maker of PCs, behind HP and Acer.The following will discuss the benefits of dells use of twitter and some risks.

The first benefit that is seen in dells case it that via dell’s twitter promotions of sales and deals have helped generate more than $6.5 million in orders for PCs, accessories and software in 2009. those sales was a fraction of Dell’s $61.1 billion in annual revenue. With these extra sales that were generate through twitter meant that there was more work to be done for the employees, not only they also rely on the use of Facebook, MySpace and YouTube.

An example of what dell is doing today with twitter is show in the video

Dell’s use of twitter can also act a customer advice and service using employees knowledge  to provide relevant information for their products making it easy for Dell users to find or ask for answers to their problem and also learn about it in that process.

Dell has successfully harnessed the benefits of using web 2.0 tools especially in the social media side building a reputation for themselves as one of the leading PC maker and supplier, their reputation has grown because they are more viable in the market because of the use of social media has enabled them more customers not only on the phone but over the internet.

For dell to maintain these benefits with the successful use of web2.0 tools such as social media they would rely on how this process will be managed on a regular basis so that more and more users on the internet can be introduces to dell and even introduced to new web 2.0 tools they have experienced.

The risks of using the enterprise strategy and the use of web2.0 would be mainly security where information can be leaked when not supposed to be released yet, low productivity where employees spend more time on using web 2.0 tools for personal use rather that work related use which in this case would be time easting and time theft, reputation would be Staff need to watch what they say online, as it can be seen by everyone that has access to it and may place something that might put risk to a business.

To conclude I have discussed the benefits of Dells use of twitter for their business and how it has successfully impacted a rise in their sales and showing that any organisation can not only follow dells foot steps but also follow other successful companies that have implemented enterprise 2.0 into their business.

References:

http://www.itbusinessedge.com/cm/community/news/vam/blog/dells-sales-on-twitter-top-65-million/?cs=38001

http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aA8SNDAI3R3I

http://theparallaxview.com/social-media-case-studies/

http://www.itbusinessedge.com/cm/community/features/articles/blog/twitter-fan-companies-say-it-helps-them-get-closer-to-customers/?cs=35107

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This week’s final Web 2.o pattern is Lightweight models & cost-effective scalability, the eighth pattern of web 2.0 which is-based upon O’Reilly’s “small is the new big” meaning the ability to build on the business model when required, as it should be able to expand it’s business when there is a rapid increase in customers or users. Good examples of applications that inherit these attributes would be Cloud based applications as it is easy to expand the service when there is an increase of users, these kinds of services provide a free service to attract more users is that they can experience the benefits of the cloud and have the chose to upgrade this service if necessary with a price. Even though the cloud was discussed above this post will be discussing how there are web applications who started small and now grown with increasing numbers in contributors and users daily. This ties into Harnessing collective intelligence pattern where we see that these applications grow from the contribution of users on the web.

A great example for this pattern is Wikipedia,  founded in 2001 as a free encyclopedia published by internet authors who write without getting payed. Since than Wikipedia has grown rapidly into one of the largest  websites on the internet and only have 22 employees. Only 22 employees made this happen in a sense they are the people behind this business model as they found out an earlier version which was Nupedia did, not work because of their strategic plan and discovered that there would be more articles written if it was a collaborative community, thus using the Harnessing collective intelligence pattern resulting in it being available in more than 270 languages and attracting nearly 78 million visitors monthly. As Wikipedia is non-profit organization and  is the forth largest site in the internet.  Wikipedia is  funded by the Wikimedia Foundation, a non-profit organization which also operates Wikipedia-related projects.  This open source and scalable solution is supported by hundreds of servers across a number of countries.

The benefits of Wikipedia of using open source solutions and being a non-for profit organization is that creating a free service that has allowed users to collaborate on a online community for free and the cost of the scalability is minimal due to open source and funds from outside donations. Since Wikipedia has inherited the Harnessing collective intelligence pattern it has provided a service which has created a online worldwide community which will continues to grow on a daily basis and that’s why it doesn’t need many employees instead having millions of free editors to create and publish articles for them free of charge .

To conclude and recap on the past 8 weeks, we have seen many different varieties of web applications that have been successful  as they have effectively applied the  some of the 8 web 2.0 patterns which were Innovation in Assembly, Rich User Experiences, Software Above the Level of a Single Device, Perpetual Beta, Leveraging the Long Tail, and Lightweight models and cost-effective scalability. Each pattern having a great impact on how the application succeeds and how it will continue to grow.

References

Web 2.o

Wikipedia

Nupedia

INB(N)347 2012 Week10

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This week’s Web 2.0 pattern is Leveraging the Long Tail, the seventh pattern of web 2.0. The long tail can be explained with the picture above an example would be an online store, on the left in red are the most popular products which is the head and the yellow section which is the least popular items although there is a large amount of it. Even though the tail may not look as much but they look equal in volume. Leveraging the Long Tail also refers to how companies are taking advantage by targeting the micro markets with social media and the use of marketing techniques. The use of self service model allows both advertisers and publishers to manage the entire proses rather than relying on an outside source. What makes these services successful tie into the harnessing collective intelligence pattern which relies on the contributors which in this case is the sellers and buyers who make these services valuable.

A online service that applies this pattern is eBay, eBay started in September 1995 and is an online auction and shopping website where people and businesses can sell and buy new or used items. Started in America now a worldwide service with multilingual sites. eBay is one of the highest grossing website since it was founded, the types of service it provides is to buy and sell item online from either wining an auction or buying from a fixed price. There are many services like it such as Amazon also founded in the US and a worldwide service which differs from ebay that there is no auctioning option the majority is suppliers linking their products to amazon to advertise it and selling from a fixed price. In this case Ebay allows the flexibility for sellers to take control on the item. The core of the business comes from the amounts of products that are listed there for the long tail, as for leveraging this is the use of advertisement and social media also the addition of the capability with mobile devices with applications that allows users to buy on the go.

Ebay’s online shopping experience is secured by the reliance on safety and efficiency this is where paypal comes in as it is recommend that all users use papal as there payment method linking any source of funds to it. PayPal offers protection to buyers and sellers if there has been any issues or misconduct in the sale.  The long tail for eBay targets the majority of people who want to buy something for a good price and unique items you may not find in the store. An article explains why eBay is a great place to shop online because of it countless pages of items which you can find cheaper what you will see anywhere else therefore leveraging the long tail by catering to people who wan to buy items that are not mainstream.

To conclude eBay has successfully adapted their service to provide not only to the large mass market but be able to provide products to everyone. Especially with the attributes of harnessing collective intelligence which make the application more valuable and with the enhancement of enabling the use of mobile devices to target users who are always on the go.

References

Web 2.o

Leveraging the Long Tail

Benefits of using eBay for online shopping

INB(N)347 2012 Week9

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Perpetual Beta

This week’s Web 2.0 pattern is Perpetual beta, the sixth pattern of web 2.0. Perpetual beta is a term that has been applied to many services which rely on and is built on constant updates that will result in more user participation which will allows users to provide feedback so developers so can either changes or add new features to their service making the users to be real-time testers. There are many web services that is part of the perpetual beta stage because their service caters to many users which relies on the service to perform efficiently, therefore when these services go through constant updates they will always go through a beta phase because users are the ones who will be the real-time testers therefor allowing the application to grow satisfy the user’s needs

A good example that is part of this pattern is Gmail by Google, Gmail was released in April 2004 and is a free email service provided by Google. As it still has the beta tag Gmail will probably still in this phase for a indefinite time due to the amount of updates and additions features that make the service stable for all users this occurs multiple times a year. To maintain this service going while updating Gmail uses a process which his called  slipstreaming which allows the updating phase to be done in the background with minimal effect to the users although most of the time thee will be no effect to the users when updating. This method of updating beneficial to the user comparing to updating applications on the PC you have to download the file and re-installing where as Gmail does it in the background which a great service.

Gmail is a great example for the Perpetual beta pattern because it applies this patterns attributes, when updating their service they are making it more safe and secure and continuing to add significant features that cater to all user’s needs. The benefits of using Gmail is that its free, Gmail blocks spam before it get into your inbox, secure, 10GB space for free users, priority inbox which will automatically separate important email and focus on what really matters. The reason why these benefits is a reason why to use Gmail is that they come from users feedback developing a close relationship, which have been implemented to the current service and you can expect there to be more changes to come that will make this service more worthwhile to use.

To conclude this week’s post on perpetual beta, services like Gmail will continue to build a closer relationship with their users to improve their service which will provide features to Gmail that will make users lives more easier. These services that have the beta tag put their priority first to listen and to serve their users and provide a great online experience to anyone uses it.

References

Web 2.o

Perpetual Beta

Benefits of using Gmail

INB(N)347 2012 Week8

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This week’s Web 2.0 pattern is Software Above the Level of a Single Device, the fifth pattern of web 2.0. Software above the Level of a Single Device is about how the traditional PC is no longer the only access device to connect to the internet and applications that are only accessible from one device is no longer a problem. Many web applications fall into this pattern but the main factor to this pattern is the use of a mobile device. This pattern is important because applications that fall into this pattern inherit other patterns which make them successful such as harnessing collective intelligence and data is the next Intel inside, where we see that these applications are driven by the user adding values and the importance of the data which is being used in these applications. This pattern focuses on users moving from the PC to mobile devices which allow users to perform tasks as you would normally do in a PC.

A great example of this pattern today would be Dropbox. Dropbox was released in September 2008 and is a file hosting service that offers cloud storage, file synchronization and client software. Much similar to Google Docs it allows users to access and store data from any laptop or mobile device which has this application and connected to the internet. It is a free and paid service from a variety of space for storage from 2GB to 1TB, 2 GB is the introductory space for free users. The reason why drop box still allows a free option rather than a trial option was best described by the CEO Drew Houston stating that free users are still value because when they are constant users they will eventually pay for more storage after a long time using the free service. This service allows users to share files across many platforms of devices from PC’s, laptops and mobiles. The reason why Dropbox falls into the Software above the Level of a Single Device pattern is that it is accessible and compatible from multiple devices rather than only a PC and allows synchronicity between them.

Dropbox is a great example for the Software above the Level of a Single Device pattern because it applies this patterns attributes, and has successfully combined the desktop, mobile and online experience using the web. It’s ability and service provides users with this application making storing and accessing data a new online experience epically with the capability of laptops and mobile devices which makes dropbox a great example because the future is mobile. The benefits of using Dropbox is that allows access to your files from anywhere from the use of the cloud which allows you to access your data from anywhere with an internet connection.

To conclude this weeks post on Software above the Level of a Single Device, services like dropbox have changed the way we access and store data, with the use of the cloud especially and the capability with mobile devices which makes it stand out from the rest. Online services like Dropbox have allowed many users to experience a new way of accessing and storing data from mobile devices haing combined a desktop  and online experience.

References

Web 2.o

Software Above the Level of a Single Device

Drew Houston stating that free users are still value

INB(N)347 2012 Week7

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Rich User Experiences

This weeks Web 2.0 pattern is Rich User Experiences , it is the fourth pattern of web 2.0.  Rich User Experiences can be explained as a web application which enables the ability to combine the traditional computer desktop experience and  online experience. These applications that use this method  creates a great place for user interaction through the transition of the desktop interface and the online experience. Examples of web applications that fall into the pattern are Amazon, Flickr, Google docs, Google maps, YouTube and many more. What this pattern has impact on the web today is that it has made it easier for users to be able to do tasks that you would normally do the the computer desktop, in this case it can be done over the web.

An example that falls into this pattern and  will be used in this post is Google docs(Google documents).  Google docs was officially made available to Google app users on February 2007, where it is a web service which allows users to create and edit documents, also one of the featured features is to be able to collaborate in real-time with other users, plus all of this is free. Google has moved away from the desktop computer to the cloud which enables users to work away from home any where in the world with the connection to the web. In an article where Google docs has been described as a safe service for your files in a case where you computer crashes you files with still be there because of the autosave function after every action.Google docs can support a variety of file formats, where as the main formats would be the Microsoft office suite applications which are Word , Excel, and PowerPoint. This is why Google docs falls into the Rich User Experiences because it has enabled users to experience the desktop experience  on web based application therefore creating a Rich User Experience.

Google docs is a great example for the Rich User Experiences pattern because it applies this patterns attributes, and has successfully combined the desktop and online experience on the web. Offering ability to create and edit documents from any where in the world via a laptop or mobile device has made Google docs stand out with the compatibility of mobiles devices such as smartphones and tablets. The benefits of using Google docs is that it uses the cloud which allows you to access your data from anywhere with an internet connection. The ability to be able to be able to collaborate in real-time is a great function in group work, and the ability to download the file and work on it offline is a great option for people who have limited internet connection and then are able to upload it back on when finished.

To conclude this weeks post on Rich User Experiences , online experiences like Google docs have change the way how we work on the web today as it has impacted many people that use the web today. The use of the cloud has allowed users to access their data from anywhere from a laptop to a smartphone or mobile device. Web applications like Google docs that continue to find new ways to combine the desktop experience and online experience, will allows all users on the web to be able to experience a Rich User Experience on a daily basis.

References

Web 2.0

Rich User Experiences

INB(N)347 2012 Week5

Cloud Computing

Beneftis of Google docs

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