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Archive for August, 2012

Social media can be seen as a source of information today as there are millions of users who contribute to these social media networks such as TwitterFacebook, blogs ,etc. on a daily basis.The topic of this blog post is to disscuss and identify some  risks to a organisation as a result of users participation in Social Media. A phrase that will be uses in this blog is SMP (social media policy) , in this case of the IOC (International Olympic Committee) SMP’s is the organisation that will be discussed.

The 2012 London Olympics  came with some controversy before the games even started involving the use social media with a  Greek triple jumper expelled from the Olympics for posting a racist tweet which ended her 2012 Olympic campaign and was banned from the competition not only she was banned she had violated one of many rules that were given to all personnel involved in the 2012 Olympics, the  IOC Social Media Blogging and Internet Guidelines for the London games shows that infringements of any rules will result in disciplinary actions. As the IOC is an International organisation these SMP and other policies are put in place to keep the IOC reputation as a governing body for international competition. There are many stories that involve the IOC SMP another would be the rule40 guideline talks about athletes competing in the Olympic Games from appearing in advertising during and shortly before the Olympic Games. This helps prevent ambush marketing which might otherwise utilize athletes to create an association with the Games. In other words it prohibits competitors from using social media to promote their sponsors. This lead to a Twitter campaign from Olympians from around the world under the hashtags #Rule40 and #WeDemandChange in an attempt to pressure the IOC to change this rule.

IOC’s SMP may have been put in place to restrict activities with social media but it was created for a reason to maintain as a International committee where there are thousands of athletes who need to follow these rules.Without these types of rules it may have caused more  international incidents involving athletes, the Olympics games would be full of advertising. But when thinking about it  social media and advertisement is what attracted many people to watch the games in the first place so as long as all social media activities are in the rules of the IOC there would be no problems, but in this case there will be some.

To conclude many organisations like the IOC have put SMP in place to keep their employees accountable for their actions, keep their image in a positive note and maintaining a good reputation so that legal actions don’t have to take place.Although IOC rile 40 didn’t go well with the athletes they would still stand be that rule knowing the public and athlete opinion will be different. As we have seen as for the athletes you can be banned but at a workplace you are likely to be dismissed from your workplace when breaking the SMP of your organisation.

References:

http://www.dundaslawyers.com.au/legal-risks-of-social-networking-for-business/

http://www.dundaslawyers.com.au/do-organisations-need-social-media-policies/#more-932

http://www.briansolis.com/2012/08/why-the-olympic-games-social-media-policy-failed/

http://www.olympic.org/Documents/Games_London_2012/IOC_Social_Media_Blogging_and_Internet_Guidelines-London.pdf

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This week’s blog post will talk about benefits and risks of Enterprise 2.0 implementation for a business. I will be explaining the key benefits of enterprise 2.0 where in this case a business will experience an increase in productivity, knowledge and better reputation. A case study that will point out these benefits is Dell sales increasing via using twitter in 2009 making them the third-largest maker of PCs, behind HP and Acer.The following will discuss the benefits of dells use of twitter and some risks.

The first benefit that is seen in dells case it that via dell’s twitter promotions of sales and deals have helped generate more than $6.5 million in orders for PCs, accessories and software in 2009. those sales was a fraction of Dell’s $61.1 billion in annual revenue. With these extra sales that were generate through twitter meant that there was more work to be done for the employees, not only they also rely on the use of Facebook, MySpace and YouTube.

An example of what dell is doing today with twitter is show in the video

Dell’s use of twitter can also act a customer advice and service using employees knowledge  to provide relevant information for their products making it easy for Dell users to find or ask for answers to their problem and also learn about it in that process.

Dell has successfully harnessed the benefits of using web 2.0 tools especially in the social media side building a reputation for themselves as one of the leading PC maker and supplier, their reputation has grown because they are more viable in the market because of the use of social media has enabled them more customers not only on the phone but over the internet.

For dell to maintain these benefits with the successful use of web2.0 tools such as social media they would rely on how this process will be managed on a regular basis so that more and more users on the internet can be introduces to dell and even introduced to new web 2.0 tools they have experienced.

The risks of using the enterprise strategy and the use of web2.0 would be mainly security where information can be leaked when not supposed to be released yet, low productivity where employees spend more time on using web 2.0 tools for personal use rather that work related use which in this case would be time easting and time theft, reputation would be Staff need to watch what they say online, as it can be seen by everyone that has access to it and may place something that might put risk to a business.

To conclude I have discussed the benefits of Dells use of twitter for their business and how it has successfully impacted a rise in their sales and showing that any organisation can not only follow dells foot steps but also follow other successful companies that have implemented enterprise 2.0 into their business.

References:

http://www.itbusinessedge.com/cm/community/news/vam/blog/dells-sales-on-twitter-top-65-million/?cs=38001

http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aA8SNDAI3R3I

http://theparallaxview.com/social-media-case-studies/

http://www.itbusinessedge.com/cm/community/features/articles/blog/twitter-fan-companies-say-it-helps-them-get-closer-to-customers/?cs=35107

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This weeks blog will talk about how companies use web 2.0 tools to engage to the users of the web. Using web 2.0 tools in this case, social media gives the opportunity for companies to share  information which can easily be seen by users who engage in these social media sites e.g Facebook, twitter, Myspace etc. One of the first companies that will be discussed is boost juice and how they used social media to boost there sales from attracting users if social media and also Coca Cola where a simple fan-page can attract millions of users worldwide.

 

Boost juice founded in March 2000 and the first store located in Adelaide, South Australia since then there are stores also operating in Chile, Dubai, Estonia, Germany, Hong Kong, Indonesia, Kuwait, Lithuania, Macau, Malaysia, Portugal, Singapore, South Africa and the United Kingdom through the use of franchising. Boost juice’s growth platform on average of four countries and 30 stores a year for the last four years.  With a group turnover exceeding $AUD135,000,000 per annum and climbing every year. Their goal is to expand even wider and become one of the world’s most famous and loved brands. They are one step closer to that goal and becoming a famous brand with the use of social media in this case the use of a facebook page and blog. One of their most popular aspect of using the Facebook page is to advertise their promotions and the most valued one is the casual what’s your name game where if the post has your name you can redeem free boost drink and even when it’s you birthday you can also redeem a free drink with proof of ID of course.  As you can see currently they only have 135,ooo likes at the moment but is growing daily even boost just started a blog during the Olympics and posting pictures of athletes and celebs buying from their stores in the UK and Australia showing the the brand is making some progress.Next is coca cola even though it is a world wide brand using a Facebook page has created a online sharing community for the company in this case the facebook page where it is home to over 48 million likes aka over 48 millions fans online, it a page that shows a  collection of stories showing how people from around the world have helped make Coke into what it is today.Since coca-cola was the sponsor of the Olympics games in the month of august alone 2.4 million people have liked this page, coca cola’s continued growth  from the use of social media and advertisements show how easy other companies can do it as well.

To conclude there are not only these companies who have taken advantage of web 2.0 tools there are many out there just like them you may not notice them but there are many out there. As you can see especially with facebook and twitter the ability to share and re-tweet posts creates a never ending chain which keeping on growing by the day which increases the demand on these companies products.

Do you think that social media can impact companies on a large scale?

References:

http://www.boostjuice.com.au/

http://www.facebook.com/boostjuice

http://www.boostjuice.com.au/blog

http://www.coca-cola.com/en/index.html

http://www.facebook.com/cocacola

http://www.petewildermuth.com/2009/08/21-enterprise-2-0-success-stories/

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New semester, New unit (Enterprise 2.0)= A new series (aka Season 2) of weekly blogs about Enterprisre 2.0 and how it users and organisations.

This first blog post for this unit will be about blogging and what makes a blog a successful. I will also introduce my desired strategy to produce a successful blog which will play a part to my  personal web 2.0 strategy to brand myself in the online community. Blogs are successful because they show a persons point of view on a topic and others can comment  sharing their views too, therefore creating a online environment. What i would like to achieve in my blogging is to also create a online environment which will enable me to share my point of views on online applications in relation to Enterprise 2.0 which can lead to others commenting and sharing there thoughts on the same topic. This blog is designed for just that purpose due to the fact it is an assessment item for a unit at university which revolves around Web 2.0 and Enterprise 2.0, where these blogs will discuss these categories and how they are useful on the online community. How i create weekly posts all comes down to the topics i have chosen for the post that week relying on the right information and any other useful tools which can help me make the appearance of the post more engaging e.g.hot text, videos, pictures and external links. I want it to be easy to read and understand for all readers who may or may not know about web 2.0 and Enterprise 2.0.

A growing online trend that i find funny if the production of memes, which shows funny pictures with captions that are in relation to the picture. I have added two links, one is a Tumblr of memes which is a type of a blog and a Facebook meme page which is trending on Facebook at the moment in relation to the Queensland rail posters. The good thing about these posts is that they are eye-catching and funny at the same time which is a good thing to see as a reader.

This concludes my introduction to my Enterprise 2.0 blog and i hopoe you enjoy the Queensland rail Faceboook meme page .

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