Feeds:
Posts
Comments

Archive for May, 2012

This week’s final Web 2.o pattern is Lightweight models & cost-effective scalability, the eighth pattern of web 2.0 which is-based upon O’Reilly’s “small is the new big” meaning the ability to build on the business model when required, as it should be able to expand it’s business when there is a rapid increase in customers or users. Good examples of applications that inherit these attributes would be Cloud based applications as it is easy to expand the service when there is an increase of users, these kinds of services provide a free service to attract more users is that they can experience the benefits of the cloud and have the chose to upgrade this service if necessary with a price. Even though the cloud was discussed above this post will be discussing how there are web applications who started small and now grown with increasing numbers in contributors and users daily. This ties into Harnessing collective intelligence pattern where we see that these applications grow from the contribution of users on the web.

A great example for this pattern is Wikipedia,  founded in 2001 as a free encyclopedia published by internet authors who write without getting payed. Since than Wikipedia has grown rapidly into one of the largest  websites on the internet and only have 22 employees. Only 22 employees made this happen in a sense they are the people behind this business model as they found out an earlier version which was Nupedia did, not work because of their strategic plan and discovered that there would be more articles written if it was a collaborative community, thus using the Harnessing collective intelligence pattern resulting in it being available in more than 270 languages and attracting nearly 78 million visitors monthly. As Wikipedia is non-profit organization and  is the forth largest site in the internet.  Wikipedia is  funded by the Wikimedia Foundation, a non-profit organization which also operates Wikipedia-related projects.  This open source and scalable solution is supported by hundreds of servers across a number of countries.

The benefits of Wikipedia of using open source solutions and being a non-for profit organization is that creating a free service that has allowed users to collaborate on a online community for free and the cost of the scalability is minimal due to open source and funds from outside donations. Since Wikipedia has inherited the Harnessing collective intelligence pattern it has provided a service which has created a online worldwide community which will continues to grow on a daily basis and that’s why it doesn’t need many employees instead having millions of free editors to create and publish articles for them free of charge .

To conclude and recap on the past 8 weeks, we have seen many different varieties of web applications that have been successful  as they have effectively applied the  some of the 8 web 2.0 patterns which were Innovation in Assembly, Rich User Experiences, Software Above the Level of a Single Device, Perpetual Beta, Leveraging the Long Tail, and Lightweight models and cost-effective scalability. Each pattern having a great impact on how the application succeeds and how it will continue to grow.

References

Web 2.o

Wikipedia

Nupedia

INB(N)347 2012 Week10

Read Full Post »

This week’s Web 2.0 pattern is Leveraging the Long Tail, the seventh pattern of web 2.0. The long tail can be explained with the picture above an example would be an online store, on the left in red are the most popular products which is the head and the yellow section which is the least popular items although there is a large amount of it. Even though the tail may not look as much but they look equal in volume. Leveraging the Long Tail also refers to how companies are taking advantage by targeting the micro markets with social media and the use of marketing techniques. The use of self service model allows both advertisers and publishers to manage the entire proses rather than relying on an outside source. What makes these services successful tie into the harnessing collective intelligence pattern which relies on the contributors which in this case is the sellers and buyers who make these services valuable.

A online service that applies this pattern is eBay, eBay started in September 1995 and is an online auction and shopping website where people and businesses can sell and buy new or used items. Started in America now a worldwide service with multilingual sites. eBay is one of the highest grossing website since it was founded, the types of service it provides is to buy and sell item online from either wining an auction or buying from a fixed price. There are many services like it such as Amazon also founded in the US and a worldwide service which differs from ebay that there is no auctioning option the majority is suppliers linking their products to amazon to advertise it and selling from a fixed price. In this case Ebay allows the flexibility for sellers to take control on the item. The core of the business comes from the amounts of products that are listed there for the long tail, as for leveraging this is the use of advertisement and social media also the addition of the capability with mobile devices with applications that allows users to buy on the go.

Ebay’s online shopping experience is secured by the reliance on safety and efficiency this is where paypal comes in as it is recommend that all users use papal as there payment method linking any source of funds to it. PayPal offers protection to buyers and sellers if there has been any issues or misconduct in the sale.  The long tail for eBay targets the majority of people who want to buy something for a good price and unique items you may not find in the store. An article explains why eBay is a great place to shop online because of it countless pages of items which you can find cheaper what you will see anywhere else therefore leveraging the long tail by catering to people who wan to buy items that are not mainstream.

To conclude eBay has successfully adapted their service to provide not only to the large mass market but be able to provide products to everyone. Especially with the attributes of harnessing collective intelligence which make the application more valuable and with the enhancement of enabling the use of mobile devices to target users who are always on the go.

References

Web 2.o

Leveraging the Long Tail

Benefits of using eBay for online shopping

INB(N)347 2012 Week9

Read Full Post »

Perpetual Beta

This week’s Web 2.0 pattern is Perpetual beta, the sixth pattern of web 2.0. Perpetual beta is a term that has been applied to many services which rely on and is built on constant updates that will result in more user participation which will allows users to provide feedback so developers so can either changes or add new features to their service making the users to be real-time testers. There are many web services that is part of the perpetual beta stage because their service caters to many users which relies on the service to perform efficiently, therefore when these services go through constant updates they will always go through a beta phase because users are the ones who will be the real-time testers therefor allowing the application to grow satisfy the user’s needs

A good example that is part of this pattern is Gmail by Google, Gmail was released in April 2004 and is a free email service provided by Google. As it still has the beta tag Gmail will probably still in this phase for a indefinite time due to the amount of updates and additions features that make the service stable for all users this occurs multiple times a year. To maintain this service going while updating Gmail uses a process which his called  slipstreaming which allows the updating phase to be done in the background with minimal effect to the users although most of the time thee will be no effect to the users when updating. This method of updating beneficial to the user comparing to updating applications on the PC you have to download the file and re-installing where as Gmail does it in the background which a great service.

Gmail is a great example for the Perpetual beta pattern because it applies this patterns attributes, when updating their service they are making it more safe and secure and continuing to add significant features that cater to all user’s needs. The benefits of using Gmail is that its free, Gmail blocks spam before it get into your inbox, secure, 10GB space for free users, priority inbox which will automatically separate important email and focus on what really matters. The reason why these benefits is a reason why to use Gmail is that they come from users feedback developing a close relationship, which have been implemented to the current service and you can expect there to be more changes to come that will make this service more worthwhile to use.

To conclude this week’s post on perpetual beta, services like Gmail will continue to build a closer relationship with their users to improve their service which will provide features to Gmail that will make users lives more easier. These services that have the beta tag put their priority first to listen and to serve their users and provide a great online experience to anyone uses it.

References

Web 2.o

Perpetual Beta

Benefits of using Gmail

INB(N)347 2012 Week8

Read Full Post »