Social networks are increasingly being used by organisation’s to enhance collaboration both internally and externally. Internal benefits include: increased access to expertise and resources; swifter innovation, more effective leadership, increased staff moral. External benefits include enhanced relationships with clients / customers, building trust and immersion, to more easily connecting. Additionally, social networks can be a great way to connect two or more different groups of customers and users to sellers and partners . This post will talk about social media strategies for a business and how it will benefit the organisation.

When it comes to social networking, businesses need a strategy if they wish to succeed in promoting events. Social networking is a very large online interaction based system, as Facebook by itself as over 800 million active users. Business can’t just jump into creating an account they need a strategy before hand. I have come up with a simple strategy for businesses to follow to help them introduce themselves to social networks.

  • Key strategies for using a social network

Create a goal or a reason for using social networks.There is not point in creating account on social networking sites if there is not reason behind it, and if you don’t have a goal how can you start something without knowing what you want to complete. Using the Brisbane Airport as an example, their use of  twitter and  Facebook is to keep followers and travelers updated on all thing related to Brisbane airport

Attract people who are interested in what the business is doing.This may seem hard but it is achievable , Brisbane airport have  created a link on their website that can direct users to  their  Facebook page and  twitter page.  New suggestion would be more advertisements on tv, billboards and posters around Brisbane would attract many people.

Keep the community up-to-date.There is no point receiving out dated information. People want to be kept in the loop receiving information as quickly as they can. So keeping the social networking page up to date is a must to task, keep your followers informed on what is happening at the Brisbane Airport.

Accept negative opinions.There is always people out in the world that are going to have negative opinions about certain matters. Businesses need to accept these and deal with them, it always shows that people are really interested in your business if they are willing to post on your social networking site, problems that they have encountered. Accepting negative comments can lead to areas of improvement.

Get people involved.Getting people involved in what you are doing might be as easy as creating a conversation and then asking for people opinions on the matter. People don’t always like to read some really like to get involved with what is going on.In this case Brisbane airports use of  use of twitter can lead to trending conversations

Continue with posting.Sticking with it is the most important step in creating a successful social networking strategy. It may be hard to continue with the social networking site but people will continue to read the information as long as it is interesting to them. So keep the posts interesting and keep people up-to-date.

Brisbane Airpot currently use use social networks in this case  twitter pageFacebook page and Pinterest, A suggestion that i would like to make is that they should create a YouTube channel so which shows videos of the daily tasks of different types of employees that work at the airport which can provide interests to people who may want to work at the airport. Even posting a cool video that took place in the airport can go viral as history tells us viral videos go viral fast.


Brisbane Airport website

Bribane airport twitter page

Bribane airport  Facebook page

Bribane airport  Pinterest


Wiki strategy

Corporate / Enterprise wiki’s are increasingly being used by organisation’s to enhance collaboration and knowledge sharing.The reason why it is being used will be discussed below first of all What is a wiki?  this can be explained in the video below but here is a quick summary, it is a web site that allows its users to add, modify, or delete its content which includes adding text, link to other pages, creating new pages and anybody else can do the same and/or undo whatever anybody else has done.Wikis are powered by wiki software which allows for collaboratively editing.

Why use wiki’s?

Wiki’s provides an online collaborative way to share information which allows users to collaborate online with an easy simple system to share information. Everyone has the ability to say something in a wiki that is able to be seen and commented on. Popular wikis can include Wikipedia and Wikia these wikis provide pages and pages of information on about everything in the world which can even go back to early civilization years.

 To have a good wiki is to have a good strategy such as providing a good work online  environment which allows contributions from people with very different backgrounds and perspectives, collaborating, generating content over time. All the contributors need to be  incentivized to be cooperative and helpful so that the wiki will be a level of excellent quality, high level of discourse, self governing.

 Why use for business?

Wiki’s allow businesses to post a information on a wiki that everyone is able to view, that way no one can miss a memo or say they didn’t get it as everyone has received it. This can help the Brisbane Airport, by allowing providing travelers and employees with information they need or would like to know but also allowing them to have their say online that everyone can read.

Wikis in business can provide :

•Project Management
•Tech support
•Research and development
•Event planning
•Reference material
•Customer relationship management
•Collaborative document production
•Collaboration with external parties
This all shows that Wiki’s are a great system to use in a environment where collaboration is the mean of sharing information also which the use of blogging and micro blogging in this case Brisbane airport can successfully implement wikis which can provide an online environment by following in the footsteps of there current use of micro blogging such as their use of a  thier twitter pageFacebook page and Pinterest.

When it comes to writing blogs for personal or business you don’t just want to rush into it. The important thing about blogging  is what you have to say and how you say it meaning readers need to find your content interesting and useful while also enjoying your writing style. In addition, blogging is about creating and maintaining a presence in one or more social spaces in order to achieve some goal or strategy.  This post will discuss my blogging and micro blogging strategy and Brisbane Airport, introducing any new strategies they can adopt to there current organisation.

My strategy to produce a successful blog which will play a part to my  personal web 2.0 strategy to brand myself in the online community. Blogs are successful because they show a persons point of view on a topic and others can comment  sharing their views too, therefore creating a online environment. What my blogging  strategy is to create a online environment which will enable me to share my point of views on online applications in relation to Enterprise 2.0 which can lead to others commenting and sharing there thoughts on the same topic. One main strategy is to advertise my blog, since there are plenty of social media outlets that you can advertise on.This blog is designed for just that purpose due to the fact it is an assessment item for a unit at university which revolves around Web 2.0 and Enterprise 2.0, where these blogs will discuss these categories and how they are useful on the online community. How i create weekly posts all comes down to the topics i have chosen for the post that week relying on the right information and any other useful tools which can help me make the appearance of the post more engaging e.g.hot text, videos, pictures and external links. I want it to be easy to read and understand for all readers who may or may not know about web 2.0 and Enterprise 2.0.As for micro blogging, in this case would be Twitter and Facebook, as it is the main purpose of spreading the word of my blog post to get comments on my published work. The main strategy is to try and stay consistent posting updates on new posts to be able to maintain an online audience.

Blogging and micro- blogging for Brisbane airport may be a different strategy due to the different objectives as for a personal blogger. Since they are a business they have a reputation to protect. Currently BNE (Brisbane airport) use of blogging is not seen but mirco-blogging is present with the use of a twitter pageFacebook page and Pinterest which is like a photo blog, this  allows them to keep travelers updated.If BNE decide to create a blog first off, they need to decide what they want the  company to organisation to blog about about. It should be something that you think people outside the company are going to find interesting and are going to keep them interested in for future blogs.They should make sure that they choose the right personnel to complete the job, they don’t want someone that hasn’t had any experience with blogs to do it, and they also don’t want someone boring to do it, other wise people may look at the first blog but then never return to read the second. Since BNE are currently using micro blogging via twitter they may want to adopt into blogging since it allows more information to be presented as for twitter there is a amount of characters limit per post.

In the end blogs can help businesses bring in new clients, expand their company or even gather new ideas on what they can do next. But they can also effect a business negatively if the blog isn’t doing the correct job. So it is insisted the you make sure that you always check what your blogger has written before it is posted to the WORD WIDE WEB.


Brisbane Airport website

Bribane airport twitter page

Bribane airport  Facebook page

Bribane airport  Pinterest

My Twitter

My Facebook



In businesses are taking a new steps to introduce social media into your businesses for a day to day use. this may of not been done by many businesses maybe because they are unsure on how to use it, are too lazy to introduce it or maybe they just think that it would be a waste resources and time. The main question is, in the end will it benefit your company? In the majority of businesses that do adopt social media it I believe that it has helped them in the long run. Even though it may not seem like it is helping the business at the start but it gives a new way to inform customers on new information , and a new means  to leave feedback.

An example i will use to discuss the adaptation of social media is  Brisbane Roar Football Club, in the past few years  they have evolved in the forms of social media. The Brisbane Roar, want to build a successful business as a club and team, to do this they need the support of their fans. Doing this they got their fans involved, in creating and redesigning the club. Using social media platforms such as  Twitter account , Facebook account , forums and Youtube channel. These social media tools have provided a online fan base which have leaded to more people attending there home games  which has been a problem with the A-League since it is still growing as a competition.

With this franchise’s adaptation of social media  has led them to evaluate how they can improve the club, boost crowd numbers and improve the satisfaction levels of fans. Youtube has given the fans an opportunity to get to know the players, as the Roar have posted a “Getting to know you” videos  that have enabled fans to ask the players some questions. Twitter has enabled the Roar to communicate with its fans on games that have not been broadcasted to the public but to also tells followers of what the clubs up to and where they can be seen. There are forums that  have enabled fans to tell the Roar what they think of the club and just lately have enabled the club fans to engage in designing and choosing the new jerseys for the team to wear.

Brisbane’s Roars adaption of social media have created a growing fan base which have led them to the 2011 and 2012 grand final win making them the first and currently only club to win back to back A-League Championships , the growing amount of fans was a type of motivation to show the fans they are a good side capping off a 36 match unbeaten streak including the 2011 unbeaten season.The main advantage of Brisbane roars adoption of social media was the increasing amount of fans around Queensland even around Australia . These are just some examples on how the club has expanded and evolved their fans and followers interest in the club. This is able to be done for almost all businesses as adopting social media there can be limitless possibilities when it comes to bringing social media into a businesses everyday uses.


 Brisbane Roar Website

Brisbane’s Roar Twitter account ,

Brisbane’s Roar Facebook account

Brisbane’s Roar forum

Brisbane’s Roar Youtube channel


Social media can be seen as a source of information today as there are millions of users who contribute to these social media networks such as TwitterFacebook, blogs ,etc. on a daily basis.The topic of this blog post is to disscuss and identify some  risks to a organisation as a result of users participation in Social Media. A phrase that will be uses in this blog is SMP (social media policy) , in this case of the IOC (International Olympic Committee) SMP’s is the organisation that will be discussed.

The 2012 London Olympics  came with some controversy before the games even started involving the use social media with a  Greek triple jumper expelled from the Olympics for posting a racist tweet which ended her 2012 Olympic campaign and was banned from the competition not only she was banned she had violated one of many rules that were given to all personnel involved in the 2012 Olympics, the  IOC Social Media Blogging and Internet Guidelines for the London games shows that infringements of any rules will result in disciplinary actions. As the IOC is an International organisation these SMP and other policies are put in place to keep the IOC reputation as a governing body for international competition. There are many stories that involve the IOC SMP another would be the rule40 guideline talks about athletes competing in the Olympic Games from appearing in advertising during and shortly before the Olympic Games. This helps prevent ambush marketing which might otherwise utilize athletes to create an association with the Games. In other words it prohibits competitors from using social media to promote their sponsors. This lead to a Twitter campaign from Olympians from around the world under the hashtags #Rule40 and #WeDemandChange in an attempt to pressure the IOC to change this rule.

IOC’s SMP may have been put in place to restrict activities with social media but it was created for a reason to maintain as a International committee where there are thousands of athletes who need to follow these rules.Without these types of rules it may have caused more  international incidents involving athletes, the Olympics games would be full of advertising. But when thinking about it  social media and advertisement is what attracted many people to watch the games in the first place so as long as all social media activities are in the rules of the IOC there would be no problems, but in this case there will be some.

To conclude many organisations like the IOC have put SMP in place to keep their employees accountable for their actions, keep their image in a positive note and maintaining a good reputation so that legal actions don’t have to take place.Although IOC rile 40 didn’t go well with the athletes they would still stand be that rule knowing the public and athlete opinion will be different. As we have seen as for the athletes you can be banned but at a workplace you are likely to be dismissed from your workplace when breaking the SMP of your organisation.






This week’s blog post will talk about benefits and risks of Enterprise 2.0 implementation for a business. I will be explaining the key benefits of enterprise 2.0 where in this case a business will experience an increase in productivity, knowledge and better reputation. A case study that will point out these benefits is Dell sales increasing via using twitter in 2009 making them the third-largest maker of PCs, behind HP and Acer.The following will discuss the benefits of dells use of twitter and some risks.

The first benefit that is seen in dells case it that via dell’s twitter promotions of sales and deals have helped generate more than $6.5 million in orders for PCs, accessories and software in 2009. those sales was a fraction of Dell’s $61.1 billion in annual revenue. With these extra sales that were generate through twitter meant that there was more work to be done for the employees, not only they also rely on the use of Facebook, MySpace and YouTube.

An example of what dell is doing today with twitter is show in the video

Dell’s use of twitter can also act a customer advice and service using employees knowledge  to provide relevant information for their products making it easy for Dell users to find or ask for answers to their problem and also learn about it in that process.

Dell has successfully harnessed the benefits of using web 2.0 tools especially in the social media side building a reputation for themselves as one of the leading PC maker and supplier, their reputation has grown because they are more viable in the market because of the use of social media has enabled them more customers not only on the phone but over the internet.

For dell to maintain these benefits with the successful use of web2.0 tools such as social media they would rely on how this process will be managed on a regular basis so that more and more users on the internet can be introduces to dell and even introduced to new web 2.0 tools they have experienced.

The risks of using the enterprise strategy and the use of web2.0 would be mainly security where information can be leaked when not supposed to be released yet, low productivity where employees spend more time on using web 2.0 tools for personal use rather that work related use which in this case would be time easting and time theft, reputation would be Staff need to watch what they say online, as it can be seen by everyone that has access to it and may place something that might put risk to a business.

To conclude I have discussed the benefits of Dells use of twitter for their business and how it has successfully impacted a rise in their sales and showing that any organisation can not only follow dells foot steps but also follow other successful companies that have implemented enterprise 2.0 into their business.






This weeks blog will talk about how companies use web 2.0 tools to engage to the users of the web. Using web 2.0 tools in this case, social media gives the opportunity for companies to share  information which can easily be seen by users who engage in these social media sites e.g Facebook, twitter, Myspace etc. One of the first companies that will be discussed is boost juice and how they used social media to boost there sales from attracting users if social media and also Coca Cola where a simple fan-page can attract millions of users worldwide.


Boost juice founded in March 2000 and the first store located in Adelaide, South Australia since then there are stores also operating in Chile, Dubai, Estonia, Germany, Hong Kong, Indonesia, Kuwait, Lithuania, Macau, Malaysia, Portugal, Singapore, South Africa and the United Kingdom through the use of franchising. Boost juice’s growth platform on average of four countries and 30 stores a year for the last four years.  With a group turnover exceeding $AUD135,000,000 per annum and climbing every year. Their goal is to expand even wider and become one of the world’s most famous and loved brands. They are one step closer to that goal and becoming a famous brand with the use of social media in this case the use of a facebook page and blog. One of their most popular aspect of using the Facebook page is to advertise their promotions and the most valued one is the casual what’s your name game where if the post has your name you can redeem free boost drink and even when it’s you birthday you can also redeem a free drink with proof of ID of course.  As you can see currently they only have 135,ooo likes at the moment but is growing daily even boost just started a blog during the Olympics and posting pictures of athletes and celebs buying from their stores in the UK and Australia showing the the brand is making some progress.Next is coca cola even though it is a world wide brand using a Facebook page has created a online sharing community for the company in this case the facebook page where it is home to over 48 million likes aka over 48 millions fans online, it a page that shows a  collection of stories showing how people from around the world have helped make Coke into what it is today.Since coca-cola was the sponsor of the Olympics games in the month of august alone 2.4 million people have liked this page, coca cola’s continued growth  from the use of social media and advertisements show how easy other companies can do it as well.

To conclude there are not only these companies who have taken advantage of web 2.0 tools there are many out there just like them you may not notice them but there are many out there. As you can see especially with facebook and twitter the ability to share and re-tweet posts creates a never ending chain which keeping on growing by the day which increases the demand on these companies products.

Do you think that social media can impact companies on a large scale?